I'm not here to
sell you anything.
Let me get this out of the way: most AI content creators are trying to sell you a course. I'm not. In fact, I couldn't even if I wanted to — my employment contract doesn't allow it. So you're getting something rare here: advice with genuinely no strings attached.
Hey — I'm Sam. Tax professional, CPA candidate, and someone who spends an unreasonable amount of free time testing AI tools. I'm not a genius. I'm not a tech prodigy. But I am obsessively curious about this stuff — and that curiosity has made me the person people come to when they want to know how AI actually works on real tasks, with real deadlines, in a real office.
Here's the problem with AI content right now: it's made by content creators, for content creators.
They'll show you how to use agent swarms to batch-edit Instagram reels for SEO. They'll teach you to build automated content pipelines. Great — if you're a content creator. But you're probably not. You're an accountant, a financial analyst, a consultant, a manager. You have spreadsheets, not subscribers.
And chances are, your company didn't hand you the cutting-edge tools. You probably didn't get Claude Opus or GPT-4o with all the bells and whistles. It's much more likely you got Microsoft Copilot. Maybe Gemini. Maybe some internal tool nobody's trained you on. And now you're expected to "leverage AI" with no roadmap.
That's what this is for. I test every major AI tool — the expensive ones and the free ones — against real professional work. I write about what actually helps and what's just hype. My biggest reward isn't revenue. It's hearing from someone that they used an idea from here and it made their workday better.
I want to help you become the best person in your office at using AI. Not the loudest. Not the most technical. The most effective.
— Sam
Free forever. No course. No affiliate links. Just useful ideas.
The AI Watchlist
A curated list of AI developments I think matter for finance professionals. Updated weekly. Not everything that's trending — just what's actually worth paying attention to.
One sentence on what it is. One sentence on why it matters for your audience. One sentence of your personal take.